Location
Remote
Job Type
Full Time
As a Brand Marketing Manager, you will lead brand building initiatives with a focus on strategic partnerships, passion points, and content leadership. Drives the development and execution of marketing plans that build brand equity, foster consumer loyalty, and deliver business growth. Collaborates cross-functionally and externally to create impactful brand experiences and communications.
What You’ll Do
- Leads the identification, development, and management of strategic partnerships that amplify brand reach and relevance; driving brand growth and engagement.
- Collaborates with external partners (e.g., agencies, influencers, organizations) to co-create initiatives aligned with brand objectives.
- Manages agency and vendor relationships to ensure high-quality, cost-effective execution.
- Defines and activates brand “passion points” (e.g., culture, lifestyle, causes) that resonate with target consumers.
- Integrates passion points into brand campaigns, events, and content strategies.
- Monitors consumer trends to identify emerging passion points and adapt brand messaging accordingly.
- Owns the content strategy across all channels (social, digital, experiential, etc.).
- Leads the development and execution of a comprehensive content strategy, overseeing creation, curation, and distribution across all brand channels.
- Measures content effectiveness and optimizes based on performance insights.
- Observes and analyzes new trends and competitive activities to seek out innovative ways to build marketing effectiveness and efficiency.
- Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
What You’ll Need
- Master’s degree plus 3 years of experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s plus 4 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility.
- Required to travel up to 25% of the time.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
- Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
How You’ll Stand Out
- Master’s degree plus 4 years of brand marketing experience; OR Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s plus 6 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility.
- Energy Drink or Beverage Industry experience.
- Experience reading, analyzing, and interpreting general business periodicals, professional journals, technical procedures, or governmental regulations.
- Experience writing reports, business correspondence, and procedure manuals.
- Experience effectively presenting information and responding to questions from groups of managers, clients, customers, and the general public.
- Skilled in the use of MS Word, PowerPoint, and MS Excel at an intermediate level.
- Experience selling goods or services to clients; experience retaining existing customers.
- Skilled in calculating figures and amounts such as discounts, interest, commissions, proportions, percentages, area circumference, and volume.
- Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
- Strong personal selling, time management, and public speaking skills.
To view the formal job description please click HERE.
To formally apply for this role please click HERE.